Matt Hershey
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Senior Leadership

Matt
Hershey

Sales Leader & Strategic Advisor
About Matt

Matt is the founder of Northeast Outdoor Sales Consulting — 20+ years scaling premium outdoor and lifestyle brands into major retail.

He has worked closely with emerging companies to expand distribution and build relationships with major retailers including REI, Nordstrom, and Amazon. His approach blends deep brand-building instincts with hard-won retail relationships.

Previously held executive roles at Fjällräven and 66°North, bringing deep experience across brand growth and market positioning.

In the field
& in business.

Sales Leader & Strategic Advisor

20+
Years in Outdoor
REI
Key Retail Partner
2
Global Brand Exec Roles
NE
Regional Focus
Outdoor Innovation

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